Professional Selling

Professional Selling Report: AMA to Sell Membership tip This article, which was published in The New York Times on Sunday, November 12, discusses the American Medical Association?s recent plans to pull discover of a deal that it had originally signed with the Sunbeam, Corp. and has signed a new deal to sell its subscription and membership list to a database marketing firm. According to the article, The AMA will sale of the list of 650,000 doctors in the United States will be a joint act also including HelathCarePro Connect and Acxiom Corp.

Critics claim that the sale can supercharge pharmaceutical and medical supply companies to utilize questionable marketing practices and it violates the AMA?s own ethical standards as well. Such pharmaceutical and medical supply companies can used the detailed cultivation regarding doctor specialties and drug prescription patterns, as well as other pertinent information, to push their products. The story published on Cra...If you want to get a full essay, order it on our website: Ordercustompaper.com

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