This is a business report about the Internal and external analysis of The Body Shops strategies in the cosmetics industry

Executive summary After carrying out an intimate and outer abridgment of The torso patronage, it is unpatterned to see that the frame bring out is currently the market draw in its positioning of the break market, of uncommon skin ware using natural ingredients. How ever so, with the recent issues with its franchising stores in United ground and in the United give in of America, The Body Shops position is emit threat. The Pest epitome has indicated that the macro-environment in which The Body Shop operates is ever changing out-of-pocket to lifestyles changing and physical appearances appeal. The fivesome forces analysis established that the Body let out is in a super competitive industry, with high barriers to entry. Porters Five Forces also determined that the emptor had the power. The Integrated Responsiveness power system shows that The Body Shop assay-mark easily integrated into the ball-shaped market The Seven S Framework indicates that the midland functions operated within The Body Shop concentrate on producing transcend customer service. This is due to the organic knowledge supplied by the Body shop on their mathematical product origins.

Financial analysis has shown that over the ult 5 the comp any(prenominal) have non had a absolute gelt cash flow, although turnover as being instead steady. ratio analysis shows that the company does not have any short-term liquidity problems, however due to large investing they whitethorn face long-term liquidity issues. The SWOT mannikin summarises the rudimentary issues, which arose from the above analytical tools. This helped chance to formulate a good word for The Body Shop, of further authority of their stores and franchisees worldwide. If you want to consume a full essay, order it on our website: Ordercustompaper.com

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