Harley Davidson :: essays research papers

The purpose of this industry abstract is to develop understanding for Harley Davidson Inc. and the employee owned manufacturer of heavyweight wheels. We will localize on some of the distributing of products to domestic and international markets targeting men and women of all ages.The bike industry is made up of five major manufacturers four Japanese (Honda, Yamaha, Kawasaki, Suzuki), one American (Harley Davidson) and some European companies (mainly BMW of Germany and some other Italian companies). Most companies market their motorcycles and accessories on a worldwide basis. Industry gross revenue of motorcycles were shrinking in the early l990s because of the recession.Three types of products/ dishs are creation offered motorcycles, accessories, and financing services.Motorcycles This is a loose term for some, however we are firing to look at that would include motorcycles. Mopeds or scooters (with engines under 125ccwhich are apply as an alternative to walking), bill for a bout 17% of correspond motorcycle sales lightweight motorcycles road bikes, dirt bikes, dual purpose bikes (with engines ranging from 125cc to 499cc), accounting for 51% of sales sport motorcycles street bikes, and super bikes (with engines ranging from 450 to 749cc) accounting for 13% of sales heavyweight motorcycles cruisers, touring bikes (ranging from 750cc to 1500cc) accounting for 19% of sales.Accessories all leading manufacturers piss Aftermarket accessories, such as saddlebags, windshields, custom seats, helmets, and clothing items. Accessories can bring in a large amount of profit but they can too strengthen node relations and customer loyalty. In order to pull ahead companies need to do a market analysis of what sales and what the customer base requests.Sales of accessories and parts make up 36% of total retail sales and are aviable area for producers to seek because people want something todifferentiate their bikes. In the past, motorcycles were viewed as a brasslik e meansof transportation. By 1992, they came to be viewed as a recreational, or aluxury item. This new perception of motorcycles led to the introduction of more overpriced models with higher prices. This led to the introduction of consumerfinancing, one of the fastest growing service areas in the motorcycle industry.Financing Services As motorcycle prices sum up to above the cost some can afford out of pocket. numerous customers are finding a need for financing within the dealership of the motorcycle company. Financing terms and payment arrangements are necessary to come and be competitive. The customers of motorcycles can be divided into two categories men and women.