Marketing planning consultancy report for NLV Solutions Limited Essay

Marketing planning consultancy hide for NLV Solutions Limited - Essay ExampleTo launch the new integrated food securities industrying communications campaign, designed to crap brand recall in markets with little knowledge of the brand, considerable preliminary market research forget need to be conducted to gain perspectives on consumer attitudes and lifestyles that will translate into an innovative procurement model with proceeds emphasis. The logo utilised to make Vend-O-Matic stand out is based on retro-style signage common during the boom in automats in the 1960s to inspire nostalgic-based consumption behaviours. It is estimated that Vend-O-Matic will achieve a 40 percent emergence in sales through this brand-building campaign, justified under premiumisation models in pricing and promotion and through administration of to a greater extent cooperative partnerships with many supply chain partners. This will be accomplished by devoting more capital and labour into the promoti onal function and ensuring innovation in product procurement. NLV Solutions The Vend-O-Matic Brand 1.0 Situation summary Vend-O-Matic is an established brand serving the United Kingdom since the 1960s. Despite this longevity in the automatic pitch market, NLV Solutions has been slow to respond to market changes in a sales environment that is strongly driven by consumer attitude and psycho-social characteristics. The methodology by which the company provides talent focus through family-based channels is ineffective for repartee to changing market conditions that continues to erode profitability for this brand. The generic market needs are for top-quality, innovative peddling machines, establishment of competitive pricing structures for price-sensitive buyers, and expression of total product convenience to gain target market interest. 1.1 Market summary NLV Solutions has captured quality information about the market and consumer characteristics that will drive success in this rep ositioning of the Vend-O-Matic brand. This information will be leveraged throughout the entire business model to understand, specifically, which markets are existence served, their tangible and emotional needs, and the most effective methodology to communicate with these markets. 1.2 Target market analysis The preponderant market profile in this industry is the 16 to 34-year-old market. The secondary market is the consumer over the age of 55 that contributes profitability through hot beverage vending consumption. 1.3 Mission statement Vend-O-Matic aims to become the most recognisable and innovative vending brands in the UK. Through the establishment of close connections with buyers and renewed focus on guest relationship development, Vend-O-Matic seeks to become a market leader in quality, innovation and responsible product procurement. 1.4 innate competency analysis Inflexibility under the current family-based management and governance structure is inefficient for achieving mar ket and profit goals. Current management focuses too heavily on the tangibles of service and product and do not focus on the critical dimensions of intangibles required to establish a recognised brand. Consumers are largely pretend averse and, to avoid uncertainty, will look for signs and evidence of quality, inferring these perceptions from communications, equipment, pricing, and symbols (Kotler and Keller 2007). Rather than focusing on radical management practices, leadership should be focusing on establishment of a recognised brand in pigment target markets that requires promotion of