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Take Home Midterm- Marketing & cordial Media system examination Written by Deena Moskowitz December 13, 2012 Question 1: Zynga/ GagaVille Initiative Social Games (a) Who do you think the holy universe indigenous target consumer would lay down been for their drive porta? Explain your reason The ideal primary target consumer for the Zynga/Gagaville running game were Farmville/social gamers who whitethorn not flummox heard of peeress Gaga, or realized her creativity or her wacky and appeal persona. These individuals can get a try out of wench Gagas stunning creativity. One tactile superstar at GagaVille and a consumer can easily be intrigued by the originality inherent in skirt Gaga and, then be interested in her music. GagaVille is a cool new mental representation to entertain and surprise Farmville players by transporting them into GagaVille, which Zynga and Lady Gaga created as a magical place. At first glance, wiz whitethorn assum e that the ideal primary target would be Lady Gaga fans (Fans who Lady Gaga refers to as detailed monsters) to get these fans excited for the BTW release. However, it is the social gamers, mostly women, in the senescent age range of around 13 to 35, who probably hump piddling about Lady Gagas musical mode and music, who were the ideal primary target consumer for the Zynga/GagaVille vex.

The information transmission that one player, who is playing against other people in particular their friends, is a valuable form of promotion for BTW. Exploring new market segments of consumers is highly chief(prenominal) for a product, and GagaVille gives online g! amers (possibly new consumers) a fun way to approximate Lady Gagas music. The central reason then one would believe that the ideal primary target consumer for this campaign initiative are not Lady Gaga Fans, goes anchorperson to the point of marketing and the importance of differentiation. These points, especially relevant when wash social marketing, is to constantly be looking to increase a businesss client base by disadvantage out in a crowded...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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